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hello, i'm katrina. i'm a young atlanta-based design student. i'm really interested in housewares, child design, and ux. other things i am passionate about: cats, plants, food&brew, and beards.

“White, being the total reflection of all colors, can be linked to sincerity as it is associated with purity, cleanness, simplicity, hygiene, clarity, and peace (Fraser and Banks 2004; Mahnke 1996; Wright 1988) and is also associated with happiness (Clarke and Costall 2007). Yellow taps the cheerful facet of sincerity as it generally elicits feelings of optimism, extraversion, and friendliness (Fraser and Banks 2004; Odbert et al.1942; Wright 1988) and happiness and cheerfulness (Clarke and Costall 2007; Kaya and Epps 2004; Murray and Deabler 1957; Wexner 1954). …  Orange is arousing and exciting, although it is less so than red (Wexner 1954), and it is considered lively, energetic, extroverted, and sociable (Mahnke 1996). Having a medium-long wavelength, yellow also holds qualities of arousal and excitement, but less so than red (Murray and Deabler 1957). ...Blue is linked to competence, as it is associated with intelligence, communication, trust, efficiency, duty, and logic (Fraser and Banks 2004; Mahnke 1996; Wright 1988). It is also seen as a secure color (Murray and Deabler 1957; Schaie 1961; Wexner 1954).” - "Exciting red and competent blue: the importance of color in marketing" L. Labrecque&G. Milne. 2011

White, being the total reflection of all colors, can be linked to sincerity as it is associated with purity, cleanness, simplicity, hygiene, clarity, and peace (Fraser and Banks 2004; Mahnke 1996; Wright 1988) and is also associated with happiness (Clarke and Costall 2007). Yellow taps the cheerful facet of sincerity as it generally elicits feelings of optimism, extraversion, and friendliness (Fraser and Banks 2004; Odbert et al.1942; Wright 1988) and happiness and cheerfulness (Clarke and Costall 2007; Kaya and Epps 2004; Murray and Deabler 1957; Wexner 1954). …  Orange is arousing and exciting, although it is less so than red (Wexner 1954), and it is considered lively, energetic, extroverted, and sociable (Mahnke 1996). Having a medium-long wavelength, yellow also holds qualities of arousal and excitement, but less so than red (Murray and Deabler 1957). ...Blue is linked to competence, as it is associated with intelligence, communication, trust, efficiency, duty, and logic (Fraser and Banks 2004; Mahnke 1996; Wright 1988). It is also seen as a secure color (Murray and Deabler 1957; Schaie 1961; Wexner 1954).” - "Exciting red and competent blue: the importance of color in marketing" L. Labrecque&G. Milne. 2011

— 1 year ago
#ticketmachineproject  #research  #color 

project goals and brainstorming for transit ticketing machine redesign

— 1 year ago
#ticketmachineproject  #brainstorming  #projectgoals  #why marta is terrible 2k13